Success stories

In 2006 we were hired to analyze the Mexican / Hispanic market for Totis and determine the best approach for this highly specialized and competitive market.

We develop a complete go-to-market strategy and help them create stable distribution channels, wholesalers and chains nationwide.

Totis' business grew to almost a million boxes in 3 years and the brand ranked No. 2 in the market for imported snacks in the United States.

We were involved with Totis until the company in Mexico and the United States was acquired by Grupo La Costeña.

They hired us in 1996 to help them successfully enter the American market. At that time Del Valle had virtually no share in this market and had recently had a series of failures when trying to launch its products.

We set up the Jugos del Valle USA Inc company so that we could develop and execute a business development plan that in 5 years led to sales of US $ 18 million.

Now Jugos del Valle is the number 3 brand nationwide in the USA.

We develop a solid platform in national chains such as Wal-Mart, HEB, Ralphs etc ... as well as Wholesalers and Institutions throughout the country.

Giving Jugos del Valle a true brand value and control of its market within the USA.

In 1998 we were in charge of the re-launch of Barrilitos in the US Hispanic market after many unsuccessful attempts.

In just 2 years we managed to position the brand in the most important Hispanic markets.

The Arrocera Covadonga de México company contracted us to position its Morelos, Mexica and GP Mills brands in the US market.

We achieved this goal in three years by displacing established brands in markets such as Verde Valle and other North American staple grains for the Hispanic market.

We create a solid platform of distributors, chains and institutions nationwide within the USA.

Lucchetti is one of the most important food producers in South America with a global presence.

I contract the services of CPG Wise for the development of the private label business specifically for dry pasta in the United States.

CPG Wise sought, closed and developed for 3 years a private label contract with the largest pasta producer in the United States for the production of several of its brands. The initial contract was for USD $ 10 million.

In 2010 Productos Alimenticios, Where he entrusted his sales in the United States to us.

As of today we have grown their sales more than five times through a Commercial platform that we have created for them more
of 30 distributors and points of sale in the cities with the largest Mexican population such as Los Angeles, San Francisco, Atlanta, Miami, Houston, Dallas, San Antonio, Phoenix among others. All through your company Dondé USA Inc. that we operate.

In 2016, Gómez Cuétara Hermanos México entrusted us with the positioning and development of its Cuétara brand in the United States.

To date, we have achieved double-digit market shares for Cuétara by competing directly against Gamesa through a commercial platform that we have created for them based on direct purchase chains, wholesalers and distributors in all regions with the largest Mexican population such as Los Angeles. , San Francisco, Atlanta, Miami, Houston, Dallas, San Antonio, Phoenix among others where absolute leadership has been achieved in just 2 years.

All operations are conducted through his company Biscuits and Cookies International Inc., which we operate.

Herdez USA, in a joint venture with Hormel Foods, had a presence in the general market in the United States, but needed a boost in the highly specialized Mexican-Hispanic market, where competitors had a greater presence and volume potentials were much older.

Our group was hired to increase Herdez's presence and sales among the most important wholesalers and chains that specifically serve the Mexican consumer.

We were able to secure a number of new clients that Hormel had not reached before. Herdez's sales grew more than 30% annually.

El Mexicano is a leading dairy and processed meat company in the Mexican market, competing with Cacique and Supremo. It serves the main markets of the United States with its brand El Mexicano with Authentic Mexican Cheeses, Yogurts, Creams, etc.

Our company developed an entry strategy for the Texas market, where they had no sales at the time.

Our job consisted in developing marketing strategies so that they could quickly penetrate the market and consolidate their sales by entering the main chains in Texas. We were decisive in the creation of its first distribution center in Houston and Dallas and in obtaining authorizations from chains such as Fiesta, Sellers and Elrods.