Once you have already analyzed the feasibility of your business, to sell in the United States you will need to develop a commercial platform that allows you to distribute your products throughout the territory easily and quickly.
Selling in the USA is almost impossible without a solid commercial platform, which are the necessary distribution channels for a consumer to buy a certain product.
In this article we will tell you in detail how to build a commercial platform in the United States, which needs 3 essential components to function: product, customers and service providers.
Without customers, there is not business.
The first step is to understand that without customers that want to buy your products, there is nothing that can be done. That is why it is very important to carry out a marketing intelligence research before exporting to know the viability of the business and the competition of your product.
Once we have the clients, we need the service providers, who act as intermediaries between the clients and your company. These are the service providers that you cannot miss when exporting to the United States:
Why are these suppliers important?
To understand the role of service providers within your trading platform, let's take an example. Let's say a customer calls you and says "Send me 10 pallets to Seattle." If you want to maintain a good relationship with that customer and take advantage of the sales opportunity, you must have a network of suppliers that can perform this action quickly and efficiently.
Therefore, a good commercial platform will allow you to expand your business more quickly. As we mention in this article, the best way to increase the sales of your product is to multiply the distribution channels and this is impossible without a good network of service providers.
In the US market we find the same distribution channels as in Mexico and Latin America : wholesalers, distributors and self-service chains. But in the US market, there are also other type of chain stores such as convenience stores or "convenience store" and "club store".
For your product to be sold in these stores, there are 2 alternatives: reach them directly, if they have their own distribution center, or use a distributor or wholesaler. In the latter case, it is where a trading platform with reliable service providers will make all the difference.
A solid strategy, a good understanding of the Hispanic market in the United States and a reliable network of suppliers will help you adequately satisfy the demand, leave all your customers happy and thus grow your business exponentially.